The ten-year-experiment is complete
Apostrophe.xyz has been a fruitful ten-year-old-experiment. We chose the term ‘experiment’ over ‘plan’ because it allowed us to play, innovate and be fluid with our ideas. We’ve been fortunate enough to have had the best two years we’ve ever had – during a bloody pandemic. We’ve learned so much. We’ve grown up with this business. And we’ve spilled our brains for wildly intelligent, thoughtful people from LA to Kuwait. So, we’re ending on a high. It is with the utmost pleasure that we announce this experiment complete.
Thank you for giving us your energy, belief and coin (there’s no mission without a margin). Thank you for challenging us and allowing us to expand. And thank you for spreading the good word right across the globe. This business wasn’t built to make money. It was built to buy freedom, and we can’t wait to see what shape it will take next.
The end. The beginning.